Investing in your own education

Woman reading book

If you’re a business owner you have most likely sent your employees off on training courses, workshops, or seminars. You see it as a necessary investment so they can upskill, step up, and further themselves in order to further the business.  But how many of you  – as business owners – take the time and opportunity to do this for yourself?

Our world is changing, the landscape is shifting, new developments and trends are always changing. Here are some reasons why you should invest in your own education.

  1. You’ll be able to offer fresh perspectives to your clients. The more informed you are about your industry and your business, the better you’ll appear to your clients. Highlight your new learnings or expertise when you speak to your clients or in your meetings.

A fresh perspective can be great when you have been doing something day-in-day-out for so long. New techniques you’ve learnt can be used to better your business. Your staff and your clients will notice the changes and be better off for it.

  1. You’ll be re-energized. Remember why you got into your business in the first place? Further learning can reignite that passion again and bring you back in touch with your business. You’ll be more informed about business practices and motivated to take your business further.
  2. It doesn’t have to be time-consuming or expensive. With so many opportunities to learn online now, the cost of education can be affordable. Choose an online course, register for more webinars, or sign up for those once a year seminars.

The financial and time costs need to be reviewed. Do you have the staff to cover in your absence? Could what you learn help to expand your business offering? There are always pros and cons to stepping away from your business. In this case, we see a lot more pros when it comes to investing in your own education.

Take small steps. You don’t have to spend days or weeks out of the office. Have a look at our recommended reading page. You may find something insightful here that may remind you why you got into your business and help you take the next step in finding a suitable course of further education. If you’re looking for something in particular we may have the book or resource or can point you in the right direction.

We often sponsor workshops or seminars run by Dale Carnegie. Keep an eye out on our social media or sign up for our newsletter to keep informed of when these are. These are often held over one day and are suitable for both your team and business owners or managers.

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