Recommended Reading

Our list of top reads to stimulate your business brain.

The E-Myth Revisited

Michael Gerber

Addresses the frustrations every small business owner will relate to and what to do about it. How you can start working on your business vs. working in it.

First Things First

Stephen R Covey

From the author of “7 Habits of Highly Effective People” but easier to follow. Applying the 7 habits to real life.

Who Moved My Cheese?

Dr Spencer Johnson

This story will take you less than an hour to read but leave long-lasting memories of how different people react to change. A must-read for everyone, including your children!


Stephen Lundin, Harry Paul & John Christenson

A team motivation parable based on a real-life fish market. Visit the Seattle Fish Market for the real thing, but the book will motivate.

Atomic Habits

James Clear

It’s practical and useful and teaches a framework for improving every day. How to form new habits and break bad ones and how small changes lead to big results.

Moments of Truth

Jan Carlzon

A visionary book for its time, setting out how Carlzon turned around Scandinavian Airlines in the late 1970s and early 1980s. The origin of the customer service concept.

Good to Great

Jim Collins

An excellent read on leadership and getting the right people on the bus. The sequel “Built to Last” is also worth a read.

The Ultimate Question

Fred Reichheld

Introducing the concept of “good” and “bad” profits, this book will make you think about the quality of your business activities.

The Brain Audit

Sean D’Souza

Delves into why customers buy (and why they don’t). Whether you have a product or service, don’t you want to know what your customer is thinking? This is engaging enough without being overwhelming.


James Kerr

Not just for fans of the All Blacks, but for anyone leading a team. When the going gets tough, the tough start changing. This book has never been more relevant.

Measure What Matters

John Doerr

John Doerr explains how to run your business with focus and agility using Objectives and Key Results (OKR’s) to make tough choices on business priorities. 

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