Recommended Reading

Our list of top reads to stimulate your business brain.

The E-Myth Revisited

Michael Gerber

This book should be mandatory reading for everyone in business or thinking of going into business.

First Things First

Stephen R Covey

From the author of “7 Habits of Highly Effective People” but easier to follow. Applying the 7 habits to real life.

Who Moved My Cheese?

Dr Spencer Johnson

This story will take you less than an hour to read but leave long-lasting memories of how different people react to change. A must-read for everyone, including your children!


Stephen Lundin, Harry Paul & John Christenson

A team motivation parable based on a real-life fish market. Visit the Seattle Fish Market for the real thing, but the book will motivate.

Purple Cow

Seth Godin

Marketing Guru Seth Godin urges us to think in new ways about our markets. Another easy read but well worth it.

Moments of Truth

Jan Carlzon

A visionary book for its time, setting out how Carlzon turned around Scandinavian Airlines in the late 1970s and early 1980s. The origin of the customer service concept.

Good to Great

Jim Collins

An excellent read on leadership and getting the right people on the bus. The sequel “Built to Last” is also worth a read.

The Ultimate Question

Fred Reichheld

Introducing the concept of “good” and “bad” profits, this book will make you think about the quality of your business activities.

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