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Top 5 Marketing Mistakes

Friday, July 22, 2011 Margaret Holmes

No one said you had to have a degree in marketing when you went into business, yet active marketing is one discipline that is critical to the success of a growing business.  See if the following sound familiar: 

  1. Not tracking marketing promotions.  If you don’t track responses from a promotion, how do you know if it was worth doing?
  2. Failing to retain customers.  It costs six times more to get a new customer than to keep an old one.  Don’t get so caught up in marketing for new customers that you forget your regulars.
  3. Not having a USP ‘elevator speech’.  Focus on your solution to the customer and make sure it describes in simple terms "what's in it for them".
  4. Not including a call-to-action in your advertising.  The incentive doesn’t have to be expensive as long as it is adding value.
  5. Not thanking referrals.  Remember, people like to be helpful but they also like to be thanked.
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